Since its discovery thousands of years ago, Gold has been one of the most popular precious metals in existence. Across the globe gold has been used for many purposes including commonly financial backing and medicinal purposes. The most popular use of gold however is, of course, jewellery.

Gold jewellery is loved globally. It has been an important factor in many cultures throughout history. Worn for beauty, as a status symbol or as part of ceremony, gold is a clear signal of power, wealth and attraction. Across the globe gold jewellery has been seen in the form of earrings, necklaces, chokers, bracelets, other body piercings and crowns.

In today’s modern society the global love of gold is still somewhat related to the original symbols that gold attributed. With it’s radiant lustre and renown rarity, for many gold is still a symbol of beauty and wealth. As well as what it stands for gold jewellery is popular for it’s colour, shine and durability. The purchase of gold jewellery is associated with an indulgent treat, a sign of love (when purchased as a gift) or an investment. Many pieces of gold jewellery will be passed down from generation to generation.

The admiration of gold is also down to its unique physical properties. These properties mean that gold cannot be corroded or tarnished making it rare in this way. Gold is malleable and flexible with its ability to mixed with other metal alloys making design possibilities limitless. It is the combination of other metals that are combined with gold to make the various shades of it such as yellow and white.

Gold jewellery is also loved due to its many carat grades. The varying carats mean that it is possible to own gold at many budget levels as the carat will also determine the price of a gold item. It is the carat of a gold item that determines its gold purity. A 24-carat item of gold jewellery will be 99.9% pure gold making it the purest form available with no other alloys present.

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