Rebel 8 is one of those small, make that tiny, streetwear companies that ends up pointing the way forward for the entire fashion industry. It’s always the renegades that come up with the best ideas, the best graphics and the freshest images. If any “designer fashion” label has its finger on the pulse of today, it’s this one.

The guys who started the company aren’t a couple of New York fashion district executives. They didn’t sit down in a boardroom and analyze market trends and then put together an advertising campaign after creating a boring collection of stuff they called “streetwear.” This company was started by a couple of truly original and gifted San Francisco street punks.

The streets is where real streetwear comes from. Rebel 8 started off with a $500 budget founders Joshie D and Mike Giant scraped together. With that money, they made a small batch of shirts and Josh road around San Francisco selling them out of a bike messenger bag.

Before getting together with Mike, Josh ran a legendary website that featured the works of San Francisco’s graffiti art community. Mike Giant dropped out of the University of New Mexico just one semester short of finishing his degree in architecture and moved to San Francisco, where he was recruited by a skateboard company to make the graphics on their skateboard decks. His passion was and is art, not architecture, and he has an international reputation for created finely detailed street art. His work, often featuring hot looking girls with tattoos and Victorian lace, is on display in galleries around the world. Combining their similar backgrounds and lifestyles, Josh and Mike got together to create their clothing label.

The label these two street punks have created adhered to a strict policy of quality. The graphics are all hand-illustrated, a marked departure from most clothing graphics, which digitize original artwork into a vector format. Mike’s graphic art illustrated apparel features exact reproductions of his original artwork and so can be honestly said to be “wearable art.” That’s a refreshing change from the mass produced “streetwear” you see everywhere today.

Rebel 8, along with a couple of other labels, can honestly be said to create original apparel. That’s because of the company’s rigid adherence to a quality at all costs policy. Their focus is on creating streetwear that has the stamp of the best of street art on it, not just poorly rendered copies of last year’s work. Aside from Mike’s superb graphics, they’ve designed jackets, shirts and crews that reflect the streets, too.

If you’ve been to every store in your local shopping center and just seen all the same graphics and labels that you’ve seen before and are looking for a change, it’s time to look someplace else. Check out Rebel 8 online and see what real streetwear looks like.

Do you like the Rebel 8 design? Well, with our store you will be surprised with the clothing we have online. We have Rebel 8 and much more. With Rebel8 clothes, your style will be famous and make you look top fashion.