This essay follows the reader through the history of the franchise and its quick ascension to the very top of the biker jewelry industry.

Will Cascio has forged a name in the custom leather business since 1994 on his strive for creativity “bringing tomorrow today”, merged with skilled craftsmanship, & an attention to the nitty gritties bordering on crazy. – Discovery Channel

Working in Austin, Texas Will is perhaps the most creative designers & craftsmen of motorbiker silver jewelry the people has ever seen.

From 1994, his mightily successful line has been producing some of the biker silver jewelry industry’s most detailed and stunning jewelry. His passion & dedication to the job is legendary, and he has been seen to isolate himself in his masonry for over seventeen straight hours while obsessively working & crafting some of his pinnacle pieces of silver sterling pieces. & the fruits of his work shows illustriously in the magnificent, intricate and apparently perfect items the label designs.

The Old World mood and look of Heavy Magic’s motorbiker sterling silver is the characteristic of his designs. When you put a piece of his art in your hands, it feels almost as though you’re having a priceless artifact crafted by pagan artisans of the rustic ancient unremembered empires long passed.

Fame and Accord

HM’s items have gained widespread accord and recognition, and have appeared as pivotal parts of some of Motorcycling’s top-notch show winning bikes. Cascio’s creations were featured on Discovery Channel’s “Great motorbiker Build-Off, in the Well-Respected Rob Report Collections magazine – together with a number of leading Chopper Magazines.

His past & Activities

Until Will became a craftsman, he pursued many prior work. He lived nine years as a rodeo cowboy, four years as a Professional Horse-Trainer, 8 years as a successful Graphics creator. His Graphic Art has been featured in a few of the popular magazines comprising of: EFX ART & DESIGN, CHURN art magazine, Magical Blend, Lapis and RELIX music magazine. Will’s past Graphic design products grace the first pages of 2 music CD albums, performance package design, and Tower Records advertising for Grateful Dead drummer Bill Kreutzmann’s band Trichromes. Will Cascio has also worked on and off for twenty-two years as an Actor/Backup with movies such as Back to the Future II & III, Stunt Doubling for Michael J. Fox, & Ninja Turtles III, playing Raphael Stunt Turtle to his credit . These cinders of inspiration necessary to craft motorbiker jewelry can only be triggered when one walks the talk and actually lives the life of a rugged biker, and as part of the rugged motorbiker culture. Like all top creators, Will Cascio walked the talk, & got his inspiration from living the rugged, odd-job, bohemian & a unpredictable life of the paradigm biker who pursues solely things which attract his desire. Self made and accomplished in a number of art forms including: skilled leather masonry, wax sculpting for bronze sculpture, & silvery jewelry, acrylic hand painting and airbrush on canvas. His present artist interest is leather work and digital art.

Why alternatives are rising in popularity

The brand has faced adversity in the form of offshore competitors of equal capacity and talent, resources & ability to deliver equally intricate, gorgeous and expertly crafted luxury gothic silver jewelry to bikers & other rock-culture lovers at a fraction of original item prices. Today, fans are offered a wide range of alternatives to original jewelry. These once trusting fans are waking up to the ugly truth behind branding, which is actually nothing more than an illusion. Brand is not something that customers will always be willing to bear the cost for. Given the easy availability of cheaper and just as well-crafted offerings, it is little surprise that luxury label jewelry is not an uncommon sight on the streets despite the luxury brand pricing of the original. The new and somewhat wiser sentiment is: why bust the bank on luxury label jewelry when one could easily get a materially identical piece forged from the same top grade 925 sterling silver at a small fraction of the cost?

It is critical to know the quality of jewelry you are paying for. Heavy Magic Jewelry competitors range from best quality alternatives & close replicas by real jewelers to mass-producing manufacturers who churn out low grade bootlegs made from low-grade materials such as steel & copper.

To learn more about selecting top grade replicas made from real sterling silver jewelry, visit Chrome Hearts Jewelry

The researcher is an experienced Californian designer with a decade of jewelry design experience. He specializes in both jewelry craft and fashion analysis. To learn more about David Yurman, bootlegs, inspired alternatives and other challenges facing the brand, visit david yurman Jewelry